Several law enforcement entities including the FBI launched investigations into the attack to determine the perpetrators over concerns of broader implications of such a hack in the future. Analysis of the event revealed that the scammers had used social engineering to obtain credentials from Twitter employees to access an administration tool used by Twitter to view and change these accounts' personal details as to gain access as part of a " smash and grab" attempt to make money quickly, with an estimated US$120,000 in bitcoin deposited in various accounts before Twitter intervened. Within a few hours, Twitter disabled tweeting and reset passwords from all verified accounts. Ī major hack of Twitter on July 15, 2020, affected 130 high-profile accounts, both verified and unverified ones such as Barack Obama, Bill Gates, and Elon Musk the hack allowed bitcoin scammers to send tweets via the compromised accounts that asked the followers to send bitcoin to a given public address, with the promise to double their money. In practice, the vast majority of tweets are written by a minority of users. By the start of 2019, Twitter had more than 330 million monthly active users. In 2013, it was one of the ten most-visited websites and has been described as "the SMS of the Internet". By 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. is based in San Francisco, California and has more than 25 offices around the world. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. Audio and video tweets remain limited to 140 seconds for most accounts. Tweets were originally restricted to 140 characters, but the limit was doubled to 280 for non- CJK languages in November 2017. Prior to April 2020, services were accessible via SMS. Users interact with Twitter through browser or mobile frontend software, or programmatically via its APIs. Registered users can post, like, and retweet tweets, while unregistered users only have a limited ability to read public tweets. in finance from Michigan State University.Twitter is a microblogging and social networking service owned by American company Twitter, Inc., on which users post and interact with messages known as "tweets". Her work has been recognized with awards from several organizations, and she is a frequent industry contributor and speaker on various human resource topics.ĭalana received her MBA with a dual degree in finance and human resources, as well as a B.A. Throughout her career, Dalana has successfully led global teams to design and develop innovative people programs that equitably engage employees, create a fair and inclusive culture, and help advance the business strategy of the company.ĭalana is currently a board member of ColorComm, Compass Family Services, and Enterprise for Youth. Before her work at EA, she spent nine years in various senior leadership positions at Whirlpool Corporation. Prior to joining Twitter in 2018, Dalana was vice president of Total Rewards for Electronic Arts, Inc. Previously, she was the vice president of People Experience and head of Inclusion & Diversity. She works with executive management and the Board of Directors to support the company’s strategic direction. from Boston University’s College of Communication.ĭalana Brand is the chief people and diversity officer at Twitter, leading its global people team and Inclusion & Diversity. In 2017, 2018, and 2019, Leslie was named one of Forbes’ Most Influential CMOs, and she has also been recognized by Ad Age, Adweek, and Business Insider as an industry leader. Her marketing work has been recognized with several awards from the Cannes Lions, D&AD, FEPE, OBIE, and One Show.
Leslie joined American Express in 2005 and led a global team responsible for creating marketplace demand and driving commerce through differentiated products, marketing, and customer experiences globally. Earlier in her career, Leslie led PR and online communications strategies for global brands on the agency side. As a member of the company’s global management team, Leslie oversaw advertising, media, sponsorships, content, brand identity, and digital partnerships. Prior to joining the company in 2016, she was executive vice president of global advertising and marketing and digital partnerships at American Express. Leslie also served as chief people officer from 2017 to 2021. Leslie Berland is the marketing lead responsible for Twitter’s global consumer, product, and sales marketing and global communications.
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